Serving London and Cardiff
Earn more from your London or Cardiff short let, without managing every booking, guest or changeover yourself.
Local, family-run management · Complete property care
Family-run
Locally managed
Deliberately selective
Technology enabled
Philip Lougher · Founder
A personal standard
Lougher & Co is a family-run management business built for a small collection of exceptional homes.
My career in London's technology sector included working for a property software company, giving me a close view of how intelligent systems improve performance. As a property investor, I understand the commercial decisions from an owner's perspective.
Earlier, I spent three years working in Japan, including in guest services for a five-star accommodation provider. That experience taught me the discipline behind genuine luxury. Service should feel personal, proactive and effortless. That combination of property, technology and hospitality now shapes every stay.
A more considered model
We do not manage volume.
We build a carefully selected collection.
Fewer properties allow for sharper positioning, more attentive service and a genuine understanding of every home we represent.
How it Works
There are no anonymous handovers or layers of account management. You work with a family-run business that knows your property, your priorities and the standard you expect.
We learn about the property, your ambitions and the experience it can offer.
We assess quality, location, commercial potential and fit with our collection.
We refine the details, create the listing and introduce your home to the right guests.
We manage stays, protect standards and optimise revenue behind the scenes.
Why Us
Distinctive homes need more than administration. They need considered positioning, attentive hospitality and an operator who understands what ownership demands.
Your property is managed locally by Philip and a family-run business that knows the home, your priorities and your expectations.
A deliberately limited portfolio gives every home the attention, positioning and care it deserves.
Our management agreement runs for one month, so you are not tied into a lengthy contract.
Our complete management service is charged at a straightforward 15% commission, including VAT, as standard.
Intelligent systems support sharper pricing, dependable operations and clearer insight into performance.
From positioning and launch to guest care and revenue optimisation, every stage is managed as one considered experience.
The private collection
We work only with homes capable of delivering a genuinely elevated stay. We consider exceptional properties across London and Cardiff.
Private revenue assessment
Share four quick details for a personal review of your property's short-let suitability, likely guest market and positioning. Philip will contact you directly to discuss its potential and the next step.
No obligation
02Personally reviewed by Philip
0315% including VAT
04One-month contract
Property intelligence
Practical insight on property strategy, premium short stays and the standards behind exceptional guest experiences.
Explore the reasons for London stays beyond traditional tourism.
Read the perspective
Review your lease, mortgage, insurance and safety arrangements before listing.
Read the perspectivePrivate enquiries
We focus on high-quality apartments, penthouses and distinctive homes with excellent interiors, a compelling location and the potential to deliver a premium guest experience.
Our current service areas are London and Cardiff, the capital cities of England and Wales. Properties are locally managed by our family-run business.
No. The portfolio is deliberately limited so every property receives personal attention. The consultation and property review determine whether the fit is right for both sides.
We charge a 15% commission, including VAT.
Yes. We can review positioning, photography, pricing, presentation and the complete guest journey, then rebuild the experience around the standard your property deserves.
As involved as you prefer. The service is designed to remove day-to-day pressure while giving you clear, considered updates on performance and anything that matters.